Image Consultancy in Coventry - specialising in Life Coaching, Corporate, Self Image and Work/Life Balance


In order to improve our service, The Look Good Club relies on feedback both positive and negative.
If you want confidence that your consultation brings results, let these client testimonials put your mind at rest and join as a member today.

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BMI The Princess Margaret Hospital Evening at Wentworth Golf Club

Just a quick note to thank you so much for all your hard work and efforts on Wednesday night. The girls loved it - I thought you did brilliantly to get round everyone in the allotted time! Thank you once again for a fantastic event!

Helen Durant, Business Development Manager - South - BMI Healthcare

Book Review: 'The Shopping Rules'

"I met you at The Style Alchemist when Lynne had her Inspiration Day and I just wanted to say that I have only just read your book which I loved! Easy to read and very enjoyable. It was brilliant, it really helped me on the style front to and how to piece a consultation together, so a big Thank you!".

Jo Haley, Personal Stylist, New Reflections

Thank you so much Julie for a brilliant morning. I love my new colours and would never have guessed them. I guess that’s why I have got to 56 years of age and never felt any confidence in my appearance.  Having booked with you I was terrified and nearly chickened out. But my daughter pushed me into the car with strict instructions to follow it though! But I needn’t have worried. As soon as you opened the door I knew I was in safe hands. You were friendly, chatty, down to earth and reassuring. You chatted like an old friend, explained what it was all about and led me gently through the process. Even looking at myself in the mirror for all that time was Ok once I’d got used to it. And the results speak for themselves. I now know what I am shopping for, I know what suits me and I have made a start on a new confidence-boosting wardrobe. Julie I can’t speak highly enough of you and what you have done for me. Thank you so much.


Thank you Julie for an empowering day. I came here today with what I thought I wanted to get out of it. But the reality of it is that I didn’t quite realize how much I would learn about my inner self, my past etc. I have gained tips and pointers that I will take with me to start changing the issue I mentioned to you. I know I can do this and believe I am no longer afraid & will go forward with the strength, self-belief and confidence to achieve my personal goals. Thank you so much.

Sharon ‘Confidence Lab’ July 2007

Our course was greatly appreciated. You delivered it in an unassuming, gentle but effective way. Thank you so much-we all benefited greatly.

Liz ‘Spring Clean Your Life’ June 2007

Thank you for an interesting & informative series and demonstrations and talks. I have found them encouraging and am now highly motivated to grasp the Rules and put them into practice. You have flair & style. Thank you. With good wishes.

Anne Lampert ‘Makeover Magic: Cruising to a Confident New You’ The Black Watch November 2006

Just a little note to say how pleased I am now that I have had a few months to apply my new ‘Shopping Rules’ I have made a few shopping trip and I feel so much happier about shopping and achieving a coordinated wardrobe. I doubted it would make such a difference but it has. I now have clothes-not things for this occasion and that occasion. Very liberating! Many thanks.

Barbara. Colour, Style & Confidence: The Shopping Rules. January 2007

Dear Julie,

Just wanted to say a big thank you for “doing my colours” last week, and for the very helpful course, which live been telling friends and work colleagues about.

I’m really pleased, too, with the eye shadows - which don’t crease! (That’s a first for me!) and lipstick that really does stay on!
I’m already feeling more confident about buying clothes etc – and being more ‘selective”, which is a good thing. I’ve already bought two dresses for my holiday, to replace the two I’ve had for years (but which never really were in my colours), so things are going well’

Joy Auty ‘Colour, Style & Confidence’ Workshop

Just to say thanks for making such a huge difference!  I now feel I can live the dream, and go it alone. Truly inspirational.

Anne Watkinson ‘Spring Clean Your Life’ Workshop  March 2006

Life Coaching is the newest, fastest, easiest way to achieve your dreams and goals.  The service of a Personal Life Coach is a ‘must have’ for the 21st Century.

Coventry born Julie Sanders has just passed her Life Coach Skills course with distinction, achieving the major accolade of being the only student from the UK’s prestigious ‘Life Coach Academy’ ever to have achieved 100% in their final assessment.

Coaching Academy News November 2001


I met you 4 years ago when you did my colours –and showed me ‘The Rules’! Choosing clothes has been brilliant since-so much easier. Today’s presentation on Personal Style was the final bit of the jigsaw. Thank you

Denise Ladies Pamper Weekend, Coventry Hilton Hotel

Dear Julie

I have been getting your updates re courses etc, all of which sound really tempting, however, since attending your ‘ New Year Resolutions’ Workshop in Jan 2002 much has changed!

We left the area in September 2002, moved to Devon and built our ‘dream house’. Currently I am embracing semi-retirement and thoroughly enjoying voluntary work with local community transport and teaching adult basic skills. I often refer to my notes from the Workshop to jolt myself into action and the affirmations have become part of my daily life.

During the Workshop my aspirational drawing contained a new house, teaching and enjoying walking in beautiful countryside/coastal areas. Feel free to quote me as a case history to support your new material. Kind regards.

Carol Hitt ‘Redesign Your Life’ Workshop

Reporter Kate Stanton meets a Style Expert (and Life coach) to find out whether her colours are right.

‘..Though only a brief version of what Julie offers to an authentic client it was like magic.  So simple and so effective……Julie was friendly, chatty and instantly put me at ease…’

Kate Stanton reporter Coventry Citizen attending a ‘Change your Appearance..Change your Life’ Workshop

‘Meet the women who took a fabulous new direction and changed their lives –just a few of the inspiring stories +that have been featured on Woman & Home pages.’

Front-page headline from Woman & Home magazine following two features about Julie Sanders and her work

Most of us plod along in life, not realizing our dreams or ambitions, not living up to our potential or getting those goals because we cant see the light or get to it for all the obstacles in the way.  But a Coventry woman is helping people take charge of their lives and giving them incentive to achieve their dreams.

After my Life Coaching session a great weight was lifted from my shoulders and I came out feeling great about myself and positive about my future.  Nothing is going to hold me back.  No more ‘maybes’… 'I will'.

Reporter Gemma Lynn, Stratford Herald

What some of my clients say

Our course was greatly appreciated. You delivered it in an unassuming, gentle but effective way. Thank you so much-we all benefited greatly.

Liz ‘Spring Clean Your Life’

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